The five-minute follow-up window

Why does lead response time matter more than lead volume in franchise development?

Response time usually decides more than lead supply. A franchise enquiry records a moment of intent with a short half-life, and the first competent human contact sets the terms every later caller must argue against. A five-minute standard is achievable once first contact is defined as an acknowledgement that secures a scheduled time, rather than the discovery conversation itself. Measure the median, the ninetieth percentile, and the share never contacted, and the question stops being a cultural complaint and becomes a rota with named owners.